American families choose who to trust before they land. Be the name they already know.

The Kaiserslautern Military Community runs on rotation. Families arrive on fresh orders, stay about three years, then move on — thousands every year. Each stage brings its own decisions: a home and a doctor on the way in, a favorite restaurant once they're settled, a car to sell on the way out. Boris™ is the app on their phone through all of it. The businesses inside are the ones they turn to.

The Opportunity

An audience every other channel reaches too late.

50,000+ Americans in the KMC
1,000s Families arriving — and leaving — every year
113 Local businesses in Boris, vetted one by one

Most local business pages here are written in German. An arriving family reads English, and decides who to trust while still stateside. Boris is built for that stage — the checklist starts when the orders do — and it carries only businesses it stands behind, so by the time they land, they already know your name. About three years later, when orders send them home, the same families open the same app to sell, hand over, and close out. A second moment most marketing never reaches.

What Gold Partners Get

Not advertising. A recommendation.

Seen before they land

Boris's checklist begins at the orders, so a family works through it while they are still stateside, deciding who to trust for their first year here. Your business is in front of them before they fly. No SEO to wait for, no algorithm to fight.

Shown at the deciding moment

A family tells Boris where they are in the move, and Boris shows your business when that stage calls for it. Searching for a home. The first free Saturday. Selling the car and closing the lease when the tour's up. Never a list of forty options — a few vetted names, clearly marked, at the right moment, in and out. We'll show you exactly how, for your category.

The Boris Verified™ badge

The gold badge tells families Boris™ checked your business and stands behind it. It's part of a paid Gold partnership, but the badge itself isn't for sale — every Gold partner clears the same vetting bar first. We write your listing in the words American families actually search for. You just confirm it's accurate.

Numbers, without tracking anyone

See that Boris™ works for you without anyone tracking your customers. Every Boris link to your business can carry your own referral tag, so leads land in your system and you measure them yourself. Boris collects nothing about families on its side: no cookies, no pixels, no profiles. An anonymous count of how often your listing surfaces is live now, at no extra cost.

The Used Car Guys were the first to take a Gold partnership — auto dealers.

How Gold Partnership Works

Three steps. We do two of them.

1

We reach out — or you do

A short conversation to see if we're a good match for each other.

2

We verify and write your listing

We visit, verify the details, and draft your listing — you review it.

3

You're live — families find you

Your listing goes live with the Boris Verified™ badge. No campaign to manage, no creative to produce.

Founding Partners

Early bird — the founding spots in your category.

Up to five founding partners in each Gold category — not a global cap. Your category has its own pool, so you're competing with the other applicants in your category, not every business Boris signs. Some categories are already closed or reserved, so ask us about yours. Lock today's pricing for your full term, with 60 days' notice before anything changes at renewal. Founding partners also get a launch placement on borispcs.com and in the app. After the founding spots, standard pricing applies.

Founding partners aren't locked into the full term either — walk away after six months, no penalty, if the numbers don't justify it. You're not betting blind.

  • Realty
  • Auto
  • Health
  • Logistics
  • Services
  • Leisure
  • Multi-Service
Up to five founding spots per category

One thing we say up front: Cristian, who builds Boris™, runs a TLA in Landstuhl with Irina. It's called Mumo's Inn, it's where the app started, and it's in the directory labeled as ours.

Ask about your category

hello@borispcs.com

Basic Directory

Just the directory — vetted, listed, done.

If Gold is more than you need, join the Boris™ directory at the Basic level: a vetted, alphabetical listing in your category. You won't be featured or suggested inside a family's checklist — that's Gold — but you're listed and vetted wherever someone searches your category. No campaign, no monthly billing. Upgrade to Gold anytime your category has a slot open.

  • What's included
  • Vetted alphabetical listing in your category
  • "Vetted by Boris" badge on your listing
  • Name, address, contact, hours displayed
  • Map pin on the in-app map
  • One annual invoice — no monthly billing

Interested? Boris™ partners are hand-selected — every listing passes a vetting pass. Email us:

hello@borispcs.com

Community Verified — earned, not bought.

Businesses with strong reviews and a track record with American families earn a Community Verified badge at no cost — a trust signal that tells families "real people recommend this place." No priority placement, no editorial write-up, no performance insights, but you're visible where it matters.

Priority placement, a written listing, and the numbers behind it are the Gold partnership. That starts with a conversation.

Current Community Verified partners

Let's talk.

No pressure, no obligation. The first conversation is just that — a conversation about whether Boris™ is right for your business. If it's a fit, you'll see the full terms in writing before you sign anything.

hello@borispcs.com

Boris™ partners are hand-selected. We only recommend businesses we'd send our own families to.